בבית הזה פעל האמרגן והמפיק
אברהם דשא (פשנל)

תרפ"ז-תשס"ד 1926-2004

THE IMPRESARIO AND PRODUCER
AVRAHAM DESHE (PASHANEL)
WORKED IN THIS HOUSE

The sign is at the entrance of the house where was the production office of Avraham Deshe (Pashanel), promoter and producer, born in Ramat Gan, Israel (1926-2004).
Deshe that transposed the name in which he was born (Greenberg), was called Pashanel (or Pasha), a nickname given to him during his service in the British Army, in the 1940s.
After years of working as a taxi driver, because of his acquaintance with many actors, he was offered to manage the HaZira Theater, which he turned into a popular and successful theater.
Later he established a promotion and production office that was responsible for popular productions, among them: HaGashash HaHiver, Batzal Yarok, The Roosters and more.
Won the Israel Theater Award for Lifetime Achievement (2002)

Unlike other signs, this sign does not feature the emblem of the city of Tel Aviv, but according to the sign’s format it seems that it belongs to a series commemorating artists who lived in Tel Aviv

The following photo taken on the same day shows the location of the sign and the building Click for a larger image

The house is also defined as a building for preservation and is on the site with a more comprehensive picture of the building Click for sign's details