You must turn on the browser location services to get the route from your current location to the sign, and the distance (as the crow flies) from your current location to the sign.
After activating location services, refresh the page.
In another photo taken in 2023 by Ariel Rubinstein at 254 W 33rd St, New York, NY 10001, United States, you can see how the illuminated sign blends in with the lights of New York City Click for a larger image