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On the sign:
סמל העיר תל אביב בבית זה חיו פעלו ויצרו בני הזוג ימימה אבידר-טשרנוביץ סופרת ילדים ונוער תר"ע - תשנ"ח 1909 - 1998
אלוף יוסף אבידר מראשוני המפקדים ב "הגנה" ובצה"ל תרס"ו - תשנ"ה 1906 - 1995
THE COUPLE YEMIMA AVIDAR TCHERNOVITZ CHILDREN’S BOOKS AUTHOR AND GEN. YOSEF AVIDAR ONE OF THE FIRST "HAGANAH" AND IDF COMMANDERS LIVED, WORKED & CREATED IN THIS HOUSE
The sign is in the place where they lived: Yemima Avidar-Tchernovitz - children’s author and translator - was born in Vilnius, Lithuania (1909-1998), immigrated to Israel in 1921. Wrote the famous children’s books "Shmonah BeIkvot Ehad" which is also adapted for cinema, the mythological book Kindergarten (Gan Gani) for toddlers in Israel and many others. Winner of the Israel Prize for Children’s Literature in 1984, and the Ze’ev Prize for Children’s Literature in 1983. Wife of Yosef Avidar
Yosef Avidar - military man, ambassador - born in Kremenets, Ukraine (1906-1993), immigrated to Israel in 1925. Active in the Haganah, one of the founders of the Ayalon Institute Click for sign's details, one of the first generals of the IDF (Northern Command, Central Command, Chief of General Staff). Ambassador of Israel to the Soviet Union in the years (1958-1955) Husband of Yemima Avidar-Tchernovitz A picture of Avidar can be found in the photo of the General Staff taken in 1948 Click for sign's details
The house on Frug Street is in an area where many artists lived, probably because of the workers’ dormitories (where they lived or were authorized), buildings built at the initiative of the Histadrut, built in the international style and inhabited by Histadrut activists and artists. The sign was placed in 2008.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image