The sign is on the wall of the house where Haim Gamzu lived - theater critic, and active in theater life in Israel, born in Chernihiv, Ukraine (1910-1982), immigrated to Israel in 1923.
He was the mythical theater critic of the "Haaretz" newspaper, thanks to his witty and sometimes virulent criticisms, the writer Ephraim Kishon coined the term "Ligamoz" for him. One of his well-known reviews was on the play "Sami will die at six" - a one-sentence review: "As far as Im concerned, he could have died at five".
He founded the Beit Zvi acting school, and was the director of the Tel Aviv Museum for many years
The following photo taken on the same day shows the location of the sign and the building Click for a larger image