The sign is rectangular but its head is designed according to the emblem of the city of Tel Aviv
The house is also called Dizengoff House.
The sign is similar in shape to signs designed to commemorate the underground movements, for example Click for sign's details
In the same place is the sign Meir and Tina Dizengoff - thehomes of the founders of Tel Aviv Click for sign's details
The following photo taken on the same day shows the location of the sign and the building Click for a larger image