You must turn on the browser location services to get the route from your current location to the sign, and the distance (as the crow flies) from your current location to the sign.
After activating location services, refresh the page.
The house, also called the Wilson House after Shmuel Wilson, the contractor who built it and lived in it, was designed by Yehuda Magidovich, and built in 1923. The sign with the inscription "Beit Rachel" was made by the buyer of the house from Shmuel Wilson, who opened a fashion house on the site, and thought of paying homage to his wife by writing her name on a sign.
This house was the first in Tel Aviv to have "Bezalel signs" placed. The sign on the side facing Kalisher Street can be seen in the next photo taken on the same day Click for a larger image