A series of signs placed in 2025 on one of the banks of the Yarkon River, featuring cultural figures, some of whom are still alive, dressed in the uniforms of the football teams they supported. The project was created by Tal Shetach, an illustrator who was himself a football player.
The name of the project seems to be taken from the poem "At Olami" by Zohar Argov, which appears on one of the signs
Click for sign's details.
In the following photo taken on the same day, several signs can be seen along the Yarkon River
Click for a larger image The same sign is also found at the end of the trail.
Translation of the text on the sign:
For the project page: QR code
Instagram page - At.Olami "At Olami"
Creator: Tal Shetach
"At Olami’ is an ongoing project that begins with a song. It combines illustration, nostalgic Israeli soccer, retro costumes and people who are an integral part of Israeli culture and Tel Aviv-Yafo. In the project, I dress characters in soccer shirts, and through them I give them, the team, the year and the story my own interpretation. And yes, the hand is still outstretched."
Tal Shetach was born in 1989 in Tel Aviv and lives there to this day. Graduate of the Visual Communication Department at "Minshar". Artist, illustrator, graphic designer, former soccer player and Bnei Yehuda Tel Aviv fan.
Language editing: Gal Kostorica
Gani Yehoshua Sportek North
[Gani Yehoshua Company Emblem]
[Tel Aviv Municipality Emblem]
Possible Worlds Ltd. 
© 2019-2025
Click for all signs belonging to Ganei Yehoshua - At Olami
Click for the map of all signs belonging to Ganei Yehoshua - At Olami 
Click for the route that starts with this sign and goes through the signs belonging to Ganei Yehoshua - At Olami
The closest sign from this series (6 Meter): Tel Aviv - Ganei Yehoshua - At Olami - Eric Einstein 
20 Meter
28 Meter
39 Meter
49 Meter
62 Meter
