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Sign: Tel Aviv - Ganei Yehoshua - At Olami - Ahuva Ozeri

Address:
Sportek Tel Aviv, Hayarkon Park, Tel Aviv-Yafo, Israel
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On the sign:
אהובה עוזרי (1948-2016)
שמשון תל אביב, 1980

ילידת תל אביב. יוצרת וזמרת. החלה את דרכה בסמטאות כרם התימנים, השכונה שבה גדלה, שם שרה וניגנה באירועים פרטיים.

ב-1975 הוציאה את אלבומה הראשון "היכן החייל" שכלל להיטים רבים. האלבום הוגדר כאלבום מחאה, והיה לזה שסימל יותר מכול את המשך דרכה כיוצרת פורצת דרך במוזיקה הישראלית.

1980 מבשרת על עידן חדש בתרבות הישראלית - החפלות של אהובה וחברי הכרם פורצות את גבולות השכונה, וחודרות אל לב הקונצנזוס הישראלי. זו שנת שיא גם לקבוצה של הכרם, שמסיימת את העונה בהישג חסר תקדים - מקום שלישי בליגה הלאומית (הראשונה אז). השירים והלחנים של אהובה חודרים עמוק ליציעים של אוהדי שמשון, ובהמשך גולשים מהמגרש החוצה, לקהלים נוספים.

לעמוד הפרויקט: קוד QR Instagram page - At.Olami
Photography:
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Comments:
A series of signs placed in 2025 on one of the banks of the Yarkon River, featuring cultural figures, some of whom are still alive, dressed in the uniforms of the football teams they supported. The project was created by Tal Shetach, an illustrator who was himself a football player Click for sign's details

On the current sign, Ahuva Ozeri in the uniform of the Shimshon Tel Aviv football team

Translation of the text on the sign:

Ahuva Ozeri (1948-2016)
Shimshon Tel Aviv, 1980

Born in Tel Aviv. A creator and singer. She began her career in the alleys of Kerem Hateimanim, the neighborhood where she grew up, where she sang and played at private events.

In 1975, she released her first album, "Where is the Soldier," which included many hits. The album was defined as a protest album, and was the one that most symbolized her continued path as a groundbreaking artist in Israeli music.

The year 1980 heralded a new era in Israeli culture - the exploits of Ahuva and the Kerem members broke through the boundaries of the neighborhood, and penetrated the heart of the Israeli consensus. It was also a record year for the Kerem team, which finished the season with an unprecedented achievement - third place in the national league (the first at the time). Ahuva’s songs and melodies penetrate deep into the stands of Samson fans, and later glide from the field out to other audiences.

For the project page: QR code Instagram page - At.Olami




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