A series of signs placed in 2025 on one of the banks of the Yarkon River, featuring cultural figures, some of whom are still alive, dressed in the uniforms of the football teams they supported. The project was created by Tal Shetach, an illustrator who was himself a football player
Click for sign's details On the current sign, Hofni Cohen in a Simshon Tel Aviv uniform, at a time when the sponsor was Keren Ceramics.
Translation of the text on the sign:
Hofni Cohen (1946-2023)
Shimshon Tel Aviv, 1989/90
Born in Tel Aviv. Raised in Kerem HaTyemani to a family of musicians. His father, known as "Suleiman the Great", was one of the cornerstones of the music culture in Kerem HaTyemani, and his path was continued by Hofni and his brothers, including Yizhar Cohen.
In the 1970s and 1980s, when the entire country was exposed to the Hefalas (feasts) of the Kerem, this music culture gained recognition and reached its peak. Naturally, Shimshon Tel Aviv, the Kerem’s soccer team, also shared in this peak. Shimshon’s audience brings the songs and joy to the stands, and when the music flows from the alleys of the Kerem to the fields, audiences all over the country embrace accessibility, and Hofni becomes a regular guest of honor at every Hefala and every celebration.
In the 1989/90 season, Samson Tel Aviv was relegated to the national league, and symbolically, at the end of this decade, the vineyard’s culture of Hefalas also faded. Only memories and songs remain.
For the project page: QR code
Instagram page - At.Olami
Possible Worlds Ltd. 
© 2019-2025
Click for all signs belonging to Ganei Yehoshua - At Olami
Click for the map of all signs belonging to Ganei Yehoshua - At Olami 
Click for the route that starts with this sign and goes through the signs belonging to Ganei Yehoshua - At Olami
The closest sign from this series (6 Meter): Tel Aviv - Ganei Yehoshua - At Olami - Alon Eder 
16 Meter
19 Meter
23 Meter
35 Meter
41 Meter
