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Sign: Ramat Gan - Elite Factory

Zeev Jabotinsky St 8, Ramat Gan, Israel
Click here for a map that contains other items in the area

On the sign:
סמל העיר רמת גן
עיריית רמת-גן

[צילום היסטורי: מפעל עלית, שנת 1939]
צלם: לא ידוע

מפעל עלית
הוקם בפאתי רמת-גן בשנת 1933, ע"י אליהו פרומצ’נקו, שהביא עמו מכונות לייצור שוקולד מליטא.
ח.נ.ביאליק, שהתגורר באותה עת ברמת-גן, הציע את השם בעל הצליל הבינלאומי, "עלית".
השנים הראשונות היו קשות למפעל, שהתמודד עם יבוא ממתקים זול מהאימפריה הבריטית. עם פרוץ מלה"ע השנייה נותקה הארץ והיבוא הזול פסק. מכאן נסללה דרכו של המפעל להצלחה מסחררת.
המפעל הפך לסימן ההיכר של הכניסה לעיר, והכיכר, הלא היא "כיכר הציונות" ידועה בעיקר בשם "צומת עלית".

בית קריניצי
בית העיר רמת-גן

The emblem of the city of Ramat Gan
Ramat Gan Municipality

[Historical photography: The Elite Factory, in 1939]

Elite Factory
Established at the outskirts of Ramat-Gan in 1933 by Eliahu Frumchenko, who brought chocolate-making machines with him from Lithuania.
H.N. Bialik, who lived in Ramat-Gan at the time, suggested the name "Elite", which had a cosmopolitan ring to it.
The first years were difficult for the factory, which had to contend with the low-priced import of candy fröm the British Empire. Upon the outbreak of the Second World War, the country was isolated and the low-priced imports stopped. From that point on, a path was paved to the factory’s meteoric success.
The factory became a landmark at the city entrance, and the square, which is officially called "Kikar HatZionut". (Zionist Square), is mainly referred today as the "Elite Junction.

Krinitzi House
Ramat Gan City House
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The sign is one of a series of signs posted by the Ramat Gan Municipality and the Krinitzi House - the Ramat Gan City House that tells the historical story of Ramat Gan

The building that is now used by the College of Engineering, Design and Art - Shenkar, was photographed that day Click for a larger image Click for a larger image

In front of the Elite factory building is a mixer for coating candy and chewing gum that operated in the factory Click for sign's details

The house was designed by engineer Shlomo Ponrov

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