A sign belonging to the "Photograph in Stone" series. In this series, which is located mainly in the center of Jerusalem, historical buildings, prominent figures in the citys history and more are commemorated.
The building was photographed that day Click for a larger image
Initially, the street was named - HaSolel Street - after the HaSolel company that paved it, in the 1970s the name was changed to Havatzelet Street, named after the newspaper.
The street housed many offices and newspaper editorials, including: "Doar HaYom" Click for sign's details
, "HaMashkif" which became the "Herut" newspaper, "Palestine Post" which became the "Jerusalem Post" Click for sign's details
Next to this sign is another sign from the same series, about the Alba Pharmacy Click for sign's details
As you can see in the enlarged image Click for a larger image