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Sign: Tel Aviv - Levant Fair - The British Thomson Houston Pavilion

HaTa’arucha St 3, Tel Aviv-Yafo, Israel
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On the sign:
ביתן טומסון הוסטון הבריטית - אדריכל ריכרד קאופמן
במהלך יריד 1934 הוצגה בביתן טומסון הוסטון הבריטית תוצרת של חברת מוצרי הבית והחשמל הנודעת BTH. עם סיום היריד הוצגה בביתן הזה בשנת 1935 תערוכת "מפקד התרבות העברית - ימי ביאליק". התערוכה נערכה לציון שנה למותו של המשורר ח"נ ביאליק. גם בשאר ביתני היריד הוצגו תערוכות מגוונות בנושאי התרבות העברית וכן הוצגו חידושים בתחומי העיתונות, הגרפיקה, הדפוס וההוצאה לאור בארץ. במסגרת "ימי ביאליק" התקיימו ערבי ספרות ושירה, הצגות, קונצרטים, סמינרים ומפגשים שונים בנושא הספרות העברית.

جناح تومسون هوستون البريطاني
مهندس معماري ریچارد کافمن
خلال معرض ١٩٣٤ عُرضت في جناح تومسون هوستون البريطاني منتجات شركة معدات المنزل والكهرباء المعروفة BTH . مع انتهاء المعرض أقيم في هذا الجناح شنة ١٩٣٥ معرض " استعراض الثقافة العبرية - أيام بيالك " . فقد المعرض بمناسبة مرور سنة على رحيل الشاعر من بيالك في باقي أجنحة المعرض غدت أيضا معارض متنوعة في مواضيع الثقافة العبرية وأيضا في التجديدات في مجالات الصحافة ، التصميم الغرافيكي ، الطباعة والنشر في البلاد . وفي إطار " أيام بيالك " عُقدت أمسيات أدبية ومسرحيات وحفلات موسيقية وندوات ولقاءات مختلفة في موضوع الثقافة العبرية .

The British Thomson Houston Pavilion
Architect Richard Kaufmann
During the 1934 fair the British Thomson Houston Pavilion presented the products of the famous homeandelectrical appliances company, BTH. After the fair ended, this pavilion held the exhibition "Parade of Hebrew Culture-Bialik Days" in 1935 The exhibition was held to mark the one year anniversary of the death of poet Chaim Nahman Bialik. The fair’s other pavilions also presented diverse exhibitions in the fields of Hebrew culture as well as innovations in the fields of journalism, graphics, printing and publishing in the country. Literature and poetry evenings were held as part of "Bialik Days", as well as plays, concerts, seminiars, and various meetings on the topic of Hebrew literature.
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One of the signs in the Tel Aviv Port - Levant Fair, which describes the history of the Levant Fair held in 1934.

The picture of the building was taken that day Click for a larger image

In about 2021 the numbers of the pavilions were changed, and the pavilion became from pavilion 16 to pavilion 33 as can be seen in the photo taken in 2022 (thanks to surfer Jonathan who drew our attention) Click for a larger image

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