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Sign: Tel Aviv - Levant Fair - About the Fair (2)

Nemal Tel Aviv St 24, Tel Aviv-Yafo, Israel
Click here for a map that contains other items in the area

On the sign:
יריד המזרח
נמל תל אביב
ميناء تل أبيب
Tel Aviv Port

טיילת שפך הירקון
كورنيش مصب اليركون
Yarkon Estuary Promenade

פארק חופי רדינג
بارك شواطي ردينغ
Reading Coastal Park

אמפיתאטרון ("הטריבונה")
المسرح الروماني

רחוב דיזנגוף
شارع ديزنغوف
Dizengof Street

[תמונה: מבט-על של היריד]
[Image: Fair overview]
צלם: זולטן קלוגר, לשכת העיתונות הממשלתית
Photographer: Zoltan Kluger, Government Press Office

יריד המזרח השתרע על פני 100 דונמים ובהם ביתני תצוגה של המדינות המשתתפות, של חברות מסחריות ושל מוסדות וארגונים לאומיים. רוב ביתני היריד נבנו בסגנון הבין-לאומי. ליריד הייתה חשיבות רבה בתולדות האדריכלות המקומית ולשמו נבנו כמה ביתנים על ידי האדריכלים המקומיים הבולטים ביותר, ובהם ריכרד קאופמן, שתכנן את הביתן המרכזי - ארמון תוצרת הארץ, ואריה אלחנני, שעיצב את סמל היריד - הגמל המעופף.

امتد معرض الشرق على مساحة ١٠٠ دونم وشمل أجنحة عرض والشركات تجارية ومؤسسات ومنظمات دولية . للدول المشاركة دورا كبيرا في أجنحة المعرض تنيت بأسلوب عالمي . وكان للمعرض تاريخ التصميم المعماري المحلي ، وفي إطاره قام كبار المهندسين ونذكر أجنحة المعرض المعماريين في البلاد آنذاك بتصميم بعض منهم رينارد كاوفمان الذي صمم الجناح المركزي وقصر صنع في البلاد على شكل سفينة ، وآلية الحناني الذي صمم شعار المعرض الجمل الطائر .

The Levant Fair occupied 100 dunams including pavilions of the participating countries, of commercial companies and of national institutions and organizations. The fair’s pavilions were constructed in the International Style. The fair had great importance in the history of local architecture, and several pavilions were built for it by the most outstanding local architects, including Richard Kaufmann who designed the central pavilion, and designed the Totzeret Haaretz (Produce of the Land) Palace to resemble a ship, and Arieh Elhanani who designed the fair’s emblem - the flying camel.

סמל העיר תל אביב - יפו
סמל אתרים בחוף תל אביב - חברה לפיתוח אתרי תיירות בתל-אביב - יפו בע"מ
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One of the signs in the Tel Aviv Port - Levant Fair, which describes the history of the Levant Fair held in 1934.

As you can see in addition to the historical description, the sign is also used as a direction sign, and as a map (on the other side)

The following pictures taken that day show enlarged parts of the sign Click for a larger image Click for a larger image

On the other side of the sign is the map of the area and the direction to services and sites in the area Click for a larger image

The text on the sign also appears on another sign that is also at the fair Click for sign's details

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