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On the sign:
סמל העיר תל אביב בבית זה חי ויצר המשורר יאיר הורביץ תש"א - תשמ"ח 1941 - 1988
THE POET YAIR HURVITZ LIVED & WORKED IN THIS HOUSE
The sign is in the house where Yair Horowitz lived - a poet and translator, born in Tel Aviv, Israel (1941-1988). Winner of the Bernstein Prize for Poetry, the Nathan Alterman Prize and the Creation Prize on behalf of the Prime Ministers Foundation. Horowitz has lived in this apartment since 1973.