The sign is in the house where Avraham Heffner lived - film director, screenwriter and writer. Born in Haifa, Israel (1935-2014).
The films he directed are best known: Where Did Daniel Wax Go ?, The Winschell Affair and more.
Won the Ophir Award for Lifetime Achievement (2004)
Heffner also taught film at Tel Aviv University, and also wrote books on the subject, in addition to prose books.
Heffner lived in this house until his last days.
The following photo taken on the same day shows the location of the sign and the building Click for a larger image