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Sign: Givatayim - Rishonim route - The first grocery store

Keren Kayemet Le-Israel St 14, Giv’atayim, Israel
Click here for a map that contains other items in the area

On the sign:
שכונת בורוכוב

הצרכנייה הראשונה

[תאור האתר מופיע בשלט נפרד]

הצרכנייה הראשונה
כאן, ברחוב קק"ל 14 א’, הקימה האגודה הצרכנית-יצרנית של שכונת בורוכוב את הצרכנייה הראשונה. האגודה הוקמה על בסיס רעיונות של שיתוף ועזרה הדדית, ועל מנת לחסוך את פער התיווך. המניות הראשונות עלו 5 לא"י.
האגודה עסקה בשלושה נושאים: סיפקה מזון, ביגוד, צרכי חקלאות ועבודה למשקים ולחברים, שיווקה את התוצאת החקלאית וסיפקה אשראי לחברים.
מנהלה הראשון של הצרכנייה היה יוסף רוטברג.
בעקבות הצלחתה נפתחו צרכניות נוספות בגבעתיים, ומכאן התפשט הרעיון בכל הארץ, והוקמו רשתות נוספות: רשת ’קו-אופ’ ואחרות. הצרכנייה היתה גם מוקד לחיי החברה.

סמל קק"ל, סמל העיר גבעתיים
סמל המועצה לשימור אתרי מורשת בישראל
עמותת ותיקי שכונת בורוכוב
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A station on the ""Rishonim route", set up by a joint initiative of the Givatayim Municipality and the veterans association of Borochov neighborhood, featuring signs that mention the homes and institutions in Borochov neighborhoods.

The other side of the sign was photographed that day Click for a larger image

The site description appears on a separate sign Click for a larger image

Translation of the text on the sign:
Borochov neighborhood

The first grocery store

[Site description appears on separate sign]
The first grocery store
Here, at 14 KKL (JNF) Street, the Borochov Neighborhood Consumer-Manufacturing Association established the first grocery store. The association was founded on ideas of sharing and mutual assistance, and in order to save the mediation gap. The first stocks of the association were priced 5 Israeli Lira.
The association dealt with three topics: providing food, clothing, farming needs and labor to farms and friends, marketing the agricultural output and providing credit to members.
The consumer’s first manager was Joseph Rothberg.
As a result of its success, additional consumer goods were opened in Givatayim, from which the idea spread throughout the country, and additional networks were established: the Co-op and others. The grocery store was also a focus of social life.

JNF (Jewish National Fund) emblem, Givatayim emblem
Symbol of the Council for the Preservation of Heritage Sites - Israel
Veterans Association Borochov neighborhood

[Another sign looks like an advertisement for the Blue Square Company]
The cooperative initiative that began as a local consumer and grew into the co-op network has developed into a Blue Square Israel Company Ltd. - the flagship of Israeli retail.

Today Blue Square Israel Ltd. operates a number of nationally deployed marketing networks (mega, mega city and market abundance), and is an example of a combination of business power, marketing innovation, environmental awareness and community engagement.

Its gaze is directed forward to the goals of the future, but her roots are deeply rooted in the early days - days of sharing, brotherhood and concern for others.
Click for a larger image

The following picture shows the place today Click for a larger image

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