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Sign: Givatayim - Rishonim route - Mayberg Bakery

Borochov St 8, Giv’atayim, Israel
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On the sign:
שכונת בורוכוב

מאפיית מייברג

[תאור האתר מופיע בשלט נפרד]
מאפיית מייברג
כאן, ברחוב בורוכוב 8, הייתה המאפייה הראשונה בשכונה. המאפייה הוקמה על ידי משפחת מייברג בשנת 1924. לפני שהוקמה, היו מביאים את הלחם מתל אביב בשקים על גבי חמורים. הלחם היה מגיע מעוך, וטעמו היה תפל. משפחת מייברג הביא את הידע לאפיית הלחם מרוסיה. סב המשפחה בנה טבון ערבי גדול בחצר, והסבתא אפתה לחמים טעימים, ששמם יצא למרחוק. סבא מייברג, רכוב על חמורו, היה מביא את הלחם לבתים. לימים גדל הביקוש ללחמים, ונבנו תנורים נוספים. עקרות הבית אפו בהם את ה"טשולנט" (החמין) שהכינו לשבת, וכן עוגות ועוגיות בתבניות פח גדולות.

סמל קק"ל, סמל העיר גבעתיים
סמל המועצה לשימור אתרי מורשת בישראל
עמותת ותיקי שכונת בורוכוב

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A station on the ""Rishonim route", set up by a joint initiative of the Givatayim Municipality and the veterans association of Borochov neighborhood, featuring signs that mention the homes and institutions in Borochov neighborhoods.

The site description appears on a separate sign Click for a larger image

The building in front of it is the sign photographed that day Click for a larger image

Translation of the text on the sign:
Borochov neighborhood

Mayberg Bakery

[Site description appears on separate sign]
Mayberg Bakery
Here, at 8 Borochov Street, was the first bakery in the neighborhood. The bakery was established by the Mayberg family in 1924. Before it was established, the bread from Tel Aviv was brought in sacks on donkeys. The bread would come crushed, and its taste would be bland. The Mayberg family brought the knowledge for baking bread from Russia. The family grandfather built a large Arabian tabun in the yard, and the grandmother baked delicious breads, known everywhere. Grandpa Mayberg, riding his donkey, would bring the bread home. Eventually the demand for breads increased, and more ovens were built. The housewives baked the "cholent" they prepared for Shabbat, as well as cakes and cookies in large tin molds.

JNF (Jewish National Fund) emblem, Givatayim emblem
Symbol of the Council for the Preservation of Heritage Sites - Israel
Veterans Association Borochov neighborhood

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