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Sign: Tel Aviv - Levant Fair - The Totzeret Haaretz Palace

Kikar Plumer 11, Tel Aviv-Yafo, Israel
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On the sign:
ארמון תוצרת הארץ היה המבנה המרכזי ביריד והציג את הישגי התעשייה העברית. המבנה עוצב בדמות אנייה ונחשב לאחד השיאים הארכיטקטוניים של הסגנון הבין-לאומי. את ארמון תוצרת הארץ תכנן האדריכל הנודע ריכרד קאופמן, שהיה מופקד על תכנית האב של יריד 1934. במהלך יריד 1934 חגגה תל-אביב את חגיגות חצי היובל של העיר, שהייתה בעיצומו של תהליך גידול מואץ, ובהן אף הוצג סמל העיר תל-אביב על ארמון תוצרת הארץ.

كان قصر " صنع في البلاد" المبنى المركزي في المعرض وقتم إنجازات الصناعة العبرية . تم تصميم المبني على شكل سفينة واعتبر قمة في التصميم المعماري ذات الطابع الدولي ، تم تصميم قصر " صنع في البلاد " على يد المهندس المعماري المعروف رينارد كاوفمان ، الذي كان مسؤولا عن المخطط العام لمعرض ١٩٣٤ . خلال معرض ١٩٣٤ أقيمت في البلاد احتفالات نصف يوبيل لمدينة تل أبيب ، التي كانت تمر في نمو متسارع ، وتم عرض شعار مدينة تل أبيب على قصر " صنع في البلاد " .

The Totzeret Haaretz (Produce of the Land) Palace was the central structure of the fair and presented the achievements of Hebrew industry. The structure was designed to resemble a ship and was considered to be one of the architectural pinnacles of the International Style. The Palace was designed by noted architect Richard Kaufmann, who was placed in charge of the 1934 fair’s master plan. Tel Aviv’s half jubilee was celebrated during the 1934 fair; the city was undergoing accelerated growth and the city’s emblem was displayed on the Totzeret Haaretz Palace.
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