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On the sign:
סמל העיר תל אביב בבית הזה גר היוצר, הזמר והשחקן אריק איינשטיין תרצ"ט - תשע"ד 1939 - 2013
THE CREATOR, SINGER AND ACTOR ARIK EINSTEIN LIVED IN THIS HOUSE
The sign is in the house where Arik Einstein, singer, creator, actor, was born in Tel Aviv (1939-2013). One of the best known singers in Israel. Member of the Nahal Band, Batzal Yarok, The Yarkon Bridge Trio, The High Windows. In addition to singing, he played in several films, including: Metzitzim, Big Eyes, Salah Shabati, Shablul and more. He is best known for his collaboration with singer and composer Shalom Hanoch. His acting talent and imitation stood out in a series of "Lool" programs that he created together with Uri Zohar. He lived in this house until the day he died.
The son of the actor Yaakov Einstein, that the house where he lived is immortalized on a similar sign Click for sign's details
The following photo taken on the same day shows the location of the sign and the building Click for a larger image