The sign shape is square but its head is designed according to the silhouette of the old building of the Gymnasia Herzliya, which serves as a logo of the Council for the Preservation of Heritage Sites in Israel
The building was photographed that day, and on it the U-BANK symbol can be seen appearing on it as indicated on the sign Click for a larger image Translation of the text on the sign
Symbol of the Council for the Preservation of Israeli Heritage Sites
Emblem of the Dead Sea Works Ltd.
Symbol of the Ministry of Culture and Sports
Jerusalem city emblem The Palestine Potash Ltd. House
This house was designed by the architect Zoltan Shimshon Hermet, in 1937 as a place for the management of the potash company of Eretz Israel, where the companys laboratories also operated.
The Eretz Israel potash company was a pioneer in the Dead Sea salt industry, and until 1958 was the only one to produce salt. Under the management of the companys entrepreneur, Moshe Novomeisky, and with the help of thousands of workers, factories were established and operated in the northern Dead Sea and in Sodom. The companys products (potash and bromine) accounted for about half of all exports from the country.
In the 1970s, the building was purchased by U-BANK.