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Sign: Jerusalem - Heritage Sites in Israel - The Palestine Potash Ltd. House

Keren HaYesod St 32, Jerusalem, Israel
Click here for a map that contains other items in the area

On the sign:
סמל המועצה לשימור אתרי מורשת בישראל
סמל מפעלי ים המלח בע"מ
סמל משרד התרבות והספורט
סמל העיר ירושלים

בית חברת האשלג הארץ-ישראלית
The Palestine Potash Ltd. House
بيت شركة البوتاس الفلسطينية - الإسرائيلية المحدودة

הבית הזה תוכנן על ידי האדריכל זולטן שמשון הרמט, בשנת 1937 כמקום להנהלת חברת האשלג הארץ-ישראלית, ובו פעלו גם המעבדות של החברה.
חברת האשלג הארץ-ישראלית הייתה חלוצת תעשיות מלחי ים המלח, ועד שנת 1958 הייתה היחידה שייצרה מלח. בהנהלתו של יזם החברה, משה נובומייסקי, ובעזרת אלפי עובדים הוקמו ופעלו מפעלים בצפון ים המלח ובסדום. מוצרי החברה (אשלג וברום) הגיעו לכמחצית מכלל היצוא מהארץ.
בשנות ה-70 של המאה ה-20 נרכש הבניין ע"י בנק U-BANK.
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The sign shape is square but its head is designed according to the silhouette of the old building of the Gymnasia Herzliya, which serves as a logo of the Council for the Preservation of Heritage Sites in Israel

The building was photographed that day, and on it the U-BANK symbol can be seen appearing on it as indicated on the sign Click for a larger image

Translation of the text on the sign:
Symbol of the Council for the Preservation of Israeli Heritage Sites
Emblem of the Dead Sea Works Ltd.
Symbol of the Ministry of Culture and Sports
Jerusalem city emblem

The Palestine Potash Ltd. House
This house was designed by the architect Zoltan Shimshon Hermet, in 1937 as a place for the management of the potash company of Eretz Israel, where the company’s laboratories also operated.
The Eretz Israel potash company was a pioneer in the Dead Sea salt industry, and until 1958 was the only one to produce salt. Under the management of the company’s entrepreneur, Moshe Novomeisky, and with the help of thousands of workers, factories were established and operated in the northern Dead Sea and in Sodom. The company’s products (potash and bromine) accounted for about half of all exports from the country.
In the 1970s, the building was purchased by U-BANK.

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