The sign is rectangular but its head is designed according to the silhouette of the old building of the Gymnasia Herzliya, which serves as a logo of the Council for the Preservation of Heritage Sites in Israel
The picture of the building was taken that day Click for a larger image
Please note that the building is located on HaHashmal Street, which is electricity in Hebrew Translation of the text on the sign
Symbol of the Council for the Preservation of Israeli Heritage Sites
The emblem of the Israel Electric Corporation
Ministry of Culture and Sport symbol
The symbol of the city of Tel Aviv
The first power station in Israel and the headquarters of the Israel Electric Corporation
The English Mission established here in 1856 an example farm, the "Farm Model," designed to give the Jews of Jaffa agricultural education. The institution was closed in 1870.
The farm and land in its vicinity were purchased after the First World War, with the expansion of the Jewish community in the area. The Tel Aviv municipality transferred the farmhouse and 20 dunams of its land in 1922 to Pinhas Rotenberg, the founder of the Israel Electric Corporation.
Rotenberg established the first power station in Israel, which began to supply electricity on June 10, 1923. The station was operated by diesel generators.
The building, designed by architect Joseph Berlin, was restored by the Israel Electric Corporation in 1996, and a secondary station was installed in it. The historic farmhouse was renovated by the Israel Electric Corporation in 1988 and serves as a residence for the company’s board of directors.