סמל המועצה לשימור אתרי מורשת בישראל
סמל העיר תל אביב

דקלי הוושינגטוניה שברחוב זה ניטעו לכבוד "יריד המזרח" שהתקיים כאן בשנים 1928-1932.
היריד היה חגיגה עממית בה הוצגו השגי התעשיה העברית. עקב הצלחתו, הועבר היריד לשטח גדול בקרבת שפך הירקון.

The sign is rectangular but its head is designed according to the silhouette of the old building of the Gymnasia Herzliya, which serves as a logo of the Council for the Preservation of Heritage Sites in Israel

The palms were photographed that day (the sign can be seen on the wall of the house on the left side of the photo) Click for a larger image

The place to which the Levant Fair was moved is indicated on many signs, for example Click for sign's details

Translation of the text on the sign:
Symbol of the Council for the Preservation of Israeli Heritage Sites
The symbol of the city of Tel Aviv

The Washingtonia palms on this street were planted in honor of the "Levant Fair" that was held here in the years 1928-1932.
The fair was a popular celebration where the achievements of Hebrew industry were presented. Due to its success, the fair was moved to a large area near the Yarkon estuary.